I AM BSCP
Branded Campaign • 4 mins.
I Am BSCP is a campaign for the Biomedical Sciences Career Program, built around three themes — community, confidence, and connection — to surface the individual stories that define BSCP's mission. Over a single day at their biennial conference, Anthem conducted structured interviews with 25 participants at a purpose-built capture station, producing a library of hero films, profiles, and social content that served as fundraising and messaging tools.
Client:
Biomedical Sciences
Career Program (BSCP)
Deliverables:
Hero Campaign Video
Individual Profile Videos
Social Media Derivatives
DIRECTOR’S Notes:
This initiative was structured by constraints: one location, one visual motif, one day. That kind of limitation can feel restrictive on paper. In practice, it's generative. When the visual language is locked, the creative energy redirects entirely toward the human material — and in this case, 25 participants, 15 minutes each, back-to-back. Each conversation built on the previous, and the consistency of the frame made every individual story land with equal weight. This campaign reinforced something I return to often: that a strict creative conceit doesn't narrow what's possible — it clarifies it. The constraints were the canvas, and what BSCP's community had to say filled it completely.
Credits:
Director:
Cinematographer:
B-Camera:
Sound Mixer:
Editor:
Assistant Editor:
Post-Sound:
Dina Rudick
Dylan Trivette
Sam Scott
Spencer Plassman
Dina Rudick
Max Partain
Sound Lab Studios
ADDITIONAL CAMPAIGN VIDEOS
CAMPAIGN VIDEOS
90 SECOND EDIT
HENRY PROFILE
SUMMARY VIDEO
ANNELY PROFILE
DOMINIQUE PROFILE
DENNISE PROFILE
SOCIAL MEDIA VIDEOS
SLATE MONTAGE
Post: “I always wanted to do that… I was in a movie!”
Tags: #CelebrateYourJourney #BSCPJoy #MomentsThatMatter #FeelSeen #HOPE
ROLE MODELS
Post: “I was motivated, but unguided.”
Ambition without direction is like a ship without a compass. For many, BSCP provides that compass—through mentors, role models, and a network that understands where you’ve been and where you want to go.
Tag: #MentorshipMatters #BSCPGuidance
#PathToSTEM #EquityInOpportunity #HOPE
NO OTHER PLACE
Post: “There’s nothing like this… it’s the only place where people look like you and share your story.”
BSCP creates a space that doesn’t exist anywhere else—a gathering of brilliance, resilience, and shared identities. BSCP is more than a conference. It’s a community where being seen drives empowerment.
Tag: #OnlyAtBSCP #RepresentationInScience #UniqueCommunity #SharedStrength #HOPE
EXPERIENCE
Post: “I saw people who looked like me… for the first time,
I felt like I belonged.”
Representation transforms. The moment you see yourself in others doing what you dream to do, your path becomes clearer. BSCP is a place where belonging fuels ambition and mentorship and turns into lifelong support.
Tags: #BelongingInSTEM #RepresentationMatters #BSCPMentors #LifelongConnections #HOPE
PAST DOESN’T DETERMINE FUTURE
Post: At BSCP, we believe your background should never limit your future.
“You could come from a background that doesn’t expect you to be successful, and you could become the most successful person in the room. That is what BSCP taught me.”
Through mentorship, community, and opportunity, BSCP empowers students to defy expectations and rise to their full potential. We’re here to remind you: you belong in every room you walk into—and your success story is still being written.
Tags: #BSCP #DiversityInSTEM #MentorshipMatters #EquityInScience #FutureLeaders #HOPE
BIGGER THAN MY SITUATION
Post: “I didn’t think I could do it… BSCP told me
otherwise.”
Sometimes what you need most is someone to believe in you. BSCP supports students not just academically—but emotionally and mentally. Because strength isn’t just about grades—it’s about knowing you’re not alone.
Tags: #YouCanDoThis #SupportInSTEM
#BelieveInYourself #BSCPCommunity #HOPE