WHAT MAKES
US UNIQUE
Brand Video • 90 secs.
What Makes Us Unique is a brand film built to capture what makes Vertex singular: their scientific ambition, their leadership philosophy, their culture, and their promise to patients. The narrative is delivered by Vertex's CEO — whose presence anchors and elevates the message. The visuals are drawn from years of original material captured by Anthem across dozens of Vertex projects, reflecting a consistent visual sensibility built over years of creative partnership.
Client:
Vertex Pharmaceuticals
Deliverables:
Campaign Hero Edit
Social Re-Edits
DIRECTOR’S Notes:
The first draft of this script came to me on a run — which is less a creative affectation than a reflection of how deeply we know this client. After nearly a decade working with Vertex, their science, their leadership, and their values are part of our working vocabulary. When Vertex's CEO received the script, she made it her own — her instincts were right, and her changes made it better. For me, what sets this brand video apart is its visual coherence. The footage spans years and dozens of productions — filmed across Boston, San Diego, London, and Oxford — yet holds together because we've always approached Vertex the same way: natural but cinematic, grounded but elevated. The result is a film that feels unified because every frame reflects the same editorial ethic, the same cinematographic sensibility, applied consistently across time.
Credits:
Director:
Cinematographer:
1st AC:
Key Grip:
Hair & Makeup:
Photographer:
Sound Mixer:
Editor:
Assistant Editor:
Post-Sound:
Dina Rudick
Dylan Trivette
Sam Scott
Harrison Searle
Rosie Manousos
Aram Boghosian
Adam Johnson
Dina Rudick
Max Partain
Sound Lab Studios