PROJECT SHOWCASE
Cystic Fibrosis FILMS
Families, transformative medicine, possibilities
A FUTURE OF
POSSIBILITIES
A Future of Possibilities is a multi-asset campaign marking a pivotal moment in the history of cystic fibrosis — transformed, within a few short generations, from a near-certain death sentence to one for which therapies now exist for more than 90% of patients. Perspectives from patients and caregivers trace the arc: what came before, what is possible now, and what remains to be done.
LAUNCH VIDEO
Vertex’s 5th CFTR Modulator
Alyftrek
BEFORE CRT MODULATORS
PATIENT STORY
Fifty years ago, a child born with cystic fibrosis was unlikely to survive beyond elementary school. Betty Hukowicz lost two siblings and a daughter to this disease.
BEFORE & AFTER
THE CASSALINA FAMILY
The Cassalina family have lived the arc of recent medical history made by Vertex in its extraordinary success in combating cystic fibrosis.
PART I: BRIDGE TO BREATH
The Cassalinas know all too well how cystic fibrosis impacts people differently. Both of their children were born with the genetic mutation that causes CF. Their son, Eric, is alive today, while the disease claimed their 13-year-old daughter, Jena. Eric is now an adult, married, and hoping to raise a family, but he wonders how his disease and science may alter his future.
PART II: MORE THAN A DREAM
BEFORE & AFTER
Lauren Weeks never imagined a future for herself until advancements in medicine created a path to marathons and motherhood.
LAUREN WEEKS
PART I: NORMAL IS EXTRAORDINARY
Lauren Bombardier Weeks was born the year after the gene that causes cystic fibrosis was discovered. “You know, cystic fibrosis, it wasn't an immediate death sentence, but it was a death sentence. I never imagined getting married. I thought that wasn't accessible to me,” says Weeks. Now 28, Weeks celebrated her one-year wedding anniversary, and she has a different outlook on life.
PART II: HOLDING MY FUTURE
FROM THE INFLECTION POINT
VIDEO COLLECTION
FROM THE
INFLECTION POINT
Powerful stories from the Cystic Fibrosis community